Our team developed the branding, website, and content for Black Leaders Against Tobacco Injustice — a Yes on Prop 31 coalition of Black-led organizations and leaders fighting against Big Tobacco’s 2022 referendum to undo the menthol and flavored tobacco ban in California. Our work also included designing collateral materials, editing videos for release, and helping with general coalition building support. Over 100 different organizations and individuals joined together to definitively beat Big Tobacco.