Modern Bay Strategies is a Black and LGBTQ owned boutique marketing and advertising agency that was founded during the onset of the pandemic in 2020.

After spending years working in presidential campaigns, non-profits, unions, and Fortune 500s—co-founders Christopher and Kunal saw firsthand what both the marketing and political worlds consistently ignored or got wrong. They relied only on numbers without understanding the people behind them.

The understanding and authenticity gap is real. Agencies analyze data but miss the culture. They see demographics but overlook communities. The result: missed opportunities to tell stories that actually move people.

We flip the script. We start with the data, then look beyond it—to the culture, communities, and individuals it represents. We pair sharp analysts with inspired creatives, all bringing different backgrounds and lived experiences to the table.

Our team of experts brings decades of varied, lived experiences across campaigns, organizations, and the public, private, and political sectors. We work with clients we believe in—and we skip the predatory consulting playbook entirely.