Scope: Our team was tasked with defining the branding and identity for the campaign. This included serving as creative directors for all visual aspects to ensure that photos used, television ads produced, and social media content properly reflected and resonated with key demographics. Our team also designed and printed all collateral, took photos and videos at live events, and provided strategic messaging insights for the coalition fighting Big Oil’s attempt to undo a critical, bipartisan oil setback law.

Impact: We developed the theme and visuals for “CA vs Big Oil” fight night which gained media attention during the California Democratic Party’s convention and became a key rallying point amongst donors.

This theme was used to approach influencers and celebrities in LA, many of whom were willing to support the ‘fight against oil’ such as Julia Louis-Dreyfuss and Chrissy Teigan. We furthered this concept to develop Artists vs Big Oil. This led to a first-of-its-kind art auction fundraiser with Jane Fonda, Christie’s, and the Gagosian featuring several artists such as Shepherd Fairey. The event was mentioned by numerous local and national publications including Rolling Stone and Vanity Fair; it also led to over $17 million in donations.

This comprehensive approach led to widespread support that successfully forced Big Oil into retracting their referendum from the ballot.