Scope: Activate Oakland—an initiative led by the City of Oakland and Visit Oakland to showcase ongoing events, dining, nightlife, museums, and more. Our team interviewed local businesses and community leaders to highlight the amazing offerings in Oakland, aiming to increase positive sentiment and engagement. We monitored trends to create relatable and engaging content, significantly boosting campaign visibility. The goal was to showcase ongoing events, nightlife, museums, and more, resulting in significant positive engagements.

Impact: The campaign resulted in over 5,000 positive engagements during the 8-week campaign, featuring more than 25 different local businesses, entrepreneurs, and events. This outcome exceeded the engagement goal by 25%.

We also laid the foundation for the city’s first influencer program meant to reach a variety of demographics by building a database and establishing contact with 12 local and micro-influencers.

Outreach campaigns resulted in a 35% increase in web traffic and a 45% increase in social media followers on key pages. Local businesses also reported an increase in foot traffic ranging from 10-25% following each post.