Our team designed and placed ads in support of a soon-to-be voted-on bill concerning police accountability. To raise the bill’s profile and add some pressure, the campaign targeted elected officials, political leaders, policy reporters, and influential insiders across digital, display, and media with a geographic focus on Sacramento, Bay Area, and Los Angeles. We over-performed on expected goals by reaching an estimated 1.2M impressions across all platforms over a week and saw the successful passing of California Senate Bill 2, the Kenneth Ross, Jr. Police Decertification Act of 2021.
