Our team interviewed local businesses and community leaders to shine a light on all the amazing things Oakland has in order to increase positive sentiment and engagement. This was part of Activate Oakland — an initiative led by the city of Oakland and Visit Oakland to showcase ongoing events, dinner, nightlife, museums, and more. This resulted in over 5k positive engagements during a 7 week period featuring over 25 different individuals, organizations, and events which was 25% more than the goal.
