Our team developed the branding, designed and printed all collateral, and provided strategic messaging insights for the coalition fighting Big Oil’s attempt to undo a critical, bi-partisan oil setback law. From visualizing the fight night theme defining the campaign to working with celebrities for content to providing support during major events, our team focused on ensuring that all of California heard about Big Oil’s dirty tricks. This led to successfully scaring Big Oil into retracting their referendum from the ballot.
