Our team joined the campaign with the task of providing energy and messaging to attract younger voters and voters new to the district by utilizing social media. Starting from scratch, we developed the Rolling With Nate videos — social vox pops featuring community leaders, long-time residents, and young entrepreneurs. By allowing locals to share stories on incumbent Miley’s successes, we encouraged conversations and engagements to take on a younger, socially adept opponent. Miley overwhelmingly won by over 20 percentage points.
